Communication


Students must be able to communicate not just with text or speech, but in multiple multimedia formats. They must be able to communicate visually through video and imagery as effectively as they do with text and speech.

Why it’s important: Communication is a broad term that incorporates multi-faceted levels of interaction and sharing information. Students love to communicate using technology. This is an essential part of Media Fluency. But it’s more than just being able to effectively use digital media. It’s about personal interactions as well.

We must remind our students that responsible communication practice puts forth their best representation of who they are as individuals in every relationship and alliance they make in their lives. Whether talking face-to-face, blogging, texting, or creating a visual product, their values and beliefs are defined by how well they communicate with others. Encouraging them to develop and hone every aspect of their communication skills will serve them well in both their personal and professional lives.

Effective communication is the foundation on which companies and careers are built and a crucial component of lasting success. Whether the audience is an entire organization or a single individual, effective communication requires bringing together different points of view and relaying that information without losing clarity or focus. AMA seminars in communication skills will teach:
Self-awareness and listening techniques: Communication is a two-way-street. Effective listening will improve your job-effectiveness and work relationships.

  • Presentation skills: The ability to speak well in a public forum is what separates average managers from excellent leaders.
  • Business writing: Organized, logical and persuasive writing will allow you to break through the clutter to get your message heard.
  • Intervention and conflict management: Express your ideas in an honest and direct manner to take control of any conflict or situation without alienating others.


Assertive communication: Asserting your authority without being heavy-handed is a delicate issue but necessary in earning the respect of those around you.

Whether it's a face-to-face conversation or an email exchange, a meaningful message entails establishing a connection that leaves a powerful impression. AMA seminars in communication skills will help your staff develop a truly engaging and responsive communication style, leading to positive results for both themselves and the organization

References
www.amanet.org/training/21st-century-skills/communication.aspx

globaldigitalcitizen.org/21st-century-skills-every-student-needs

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